pricing

Hi, shop the competitors in your area to see what your local pricing is currently. This way you can price your services relative to theirs. Higher if you are going to have better services than they do, lower if you don't think you can. Each area has different pricing so it really does depend on what is happening near you unless you are internet only? Prices here in San Antonio range from 20 cents per thousand to 45 cents per thousand on embroidery... and anywhere from 25% markup on product to 100% markup. Some charge for the digitizing and setup, others include it in the total price... The difference is their experience level and what type of service you can expect to receive generally. Sorry, I know this is not giving you definitive answers but with a little research you can determine for yourself what pricing works for you... and you can change it as you see fit.

This pricing is in line with what our local embroiderers charge.. not sure what you mean by the 2.5 % profit though? Your profit is in the 50% markup and the 1.00 per 1000 stitches and any set-up fees etc... are you adding an additional 2.5% on top of the total of all that?

But where do you get 2.5% from... that barely covers your credit card merchant expense, no? That number just seems arbitrary to me...

maybe they meant 25%... that sounds more like a profit margin, not 2.5%. While it is important to know what your competitors are doing, just make sure you are happy with what you are doing, that is more important.